Corporate merchandise is a valuable tool for the growth of your business. A huge range of products on the market can be used for this purpose, ranging from inexpensive to VIP luxury items. But the sheer variety of options available can leave you confused as to what would be the most beneficial for your specific need. When deciding what item to use for corporate branding, it is essential to evaluate all the options and carefully weigh the pros and cons of each product under consideration. Things like branded pens, keychains, and badges are not expensive, but equally not really valued by consumers. How many times have you gotten free promotional keyrings or pens and lost them somewhere or just ended up tossing them in the trash?
For an ongoing and long-term benefit to your business, it is far better to choose an item that may be more costly but will actually be used by the consumer. Not only will a more valuable product leave a more favorable impression of your brand, but something truly beneficial for your customers will be kept by them and act as a reminder of your brand whenever it is used.
Branded t-shirts are fantastic for this reason. If they are well-designed and good quality, consumers will be happy to wear them for a long time to come. And every time they wear it, it will act as an advertisement for your company to everybody who sees and interacts with them.
However, designing your own custom t-shirt may seem daunting for a novice. You may think you will need the skills of a professional graphic designer who will charge a hefty fee for their service. But you would be mistaken because, with T-Shirt Studio RVA, you can easily create your very own custom-branded t-shirt without any previous experience.
Have a read below for some great corporate merchandising ideas to get your creative juices flowing.
5 Best Corporate Merchandise Ideas in 2023
Hoodies are an excellent option for corporate merchandise because they are so practical and handy… everyone loves a comfy hoodie! This particular hoodie is made from recycled polyester, so it ticks the ‘environmentally friendly box. It also has a front kangaroo pocket for keeping your hands warm and comes in a variety of sizes ranging from small to 4XL. You could easily add a printed or embroidered corporate logo or keep it simple with just your company name. The seven available colors mean there is a suitable color for everyone’s taste.
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Augusta Slugger Jersey
A classic sports jersey is another good option for corporate branding merchandise. It would be especially suitable for a company sporting event, and everybody wearing company-branded sports jerseys would really give the whole occasion a professional vibe. Many people also enjoy wearing sports jerseys for casual wear.
This jersey has 12 color options and is available in 5 sizes, so there are plenty of choices to suit all preferences. And all you really need to do is add a simple company logo for an effortlessly cool look.
Econscious Organic Cotton Twill Trucker Hat
This trucker hat is another great item that is also environmentally friendly. It is produced from 70% cotton and 30% recycled polyester and is available in 9 different colors.
Trucker hats are a one size fits all option that eliminates the worry of sizing. They are also especially good for branding because people’s heads are typically the first thing on which we focus. So, a logo or company name emblazoned across somebody’s hat is likely to make an immediate impact on whoever sees it. Of course, trucker hats are also very practical and useful.
Custom Printed Cotton T-Shirt
Now we come to one of the most versatile options. T-shirts are always popular amongst all age groups and genders and can be worn whatever the weather. Their greatest strength lies in their ability to act as a blank canvas. This allows you the freedom to let your creativity run loose and design something eye-catching and fun. Of course, you could also go for more subtle and classic branding with a simple logo and business name on the chest.
These t-shirts are woven from a quality cotton-polyester blend, making them lightweight and comfortable to wear. They also come in a large variety of sizes and an astounding 66 color options. And with the affordable price tag, it’s a win-win situation all around.
Quikflip 2 in 1 Dryflip Rain Jacket
If you want to go for something different from the standard promotional t-shirts and hoodies, then these rain jackets are an excellent alternative. And if the climate tends to be wetter in your locale, then rain jackets really are a fantastic and practical option.
This 2-in-1 rain jacket has front pockets and is constructed from 100% durable nylon with an interior waterproof coating. An adjustable hem and elasticated cuffs will keep the wearer feeling dry and comfortable, whatever the weather. It is available in seven size options and two different colors.
When considering corporate merchandising ideas, it is always important to choose the products that best fit your brand image. Next, you should consider products that your target market will appreciate. Finally, ensuring your items are good quality and well-made will add longevity to their use and enhance your brand image.
When it comes to customization, RVA Tshirt Studio will help you to easily create the perfect design with no need for turning to a professional designer. Our online design platform is so easy to navigate that even a complete novice can use it. So put your design hat on and get creative!